THE UNIVERSITY OF USED CARS; AN INTRODUCTION:

No child ever said, “Mommy Daddy when I grow up, I want to be a car salesman.”  No one ever set out in life to be a car salesman, getting there is often an act of desperation, a last resort, or at best a temporary fix.  Something to do until something better comes along.

This is a narrative about the people who sell cars and about who they are and what they do.   It’s a collection of stories and accounts that will appeal to anyone and everyone who will ever buy a car, sell a car or who has any interest in the business of sales in general.  A wealth of fascinating information all dealing with the mysterious and interesting subject of buying and selling, all centered around the Psychology of Human Behavior and how the sales industry will use this to ultimately make that sale. 

This is a book about losers, losers who came to be employed as car salesman.  Few people manage to get through life without finding themselves dwelling in the realm of loserville at some point along the way.  Lost your business, lost your marriage lost your family, Mom and Dad kicked you out of the house?  Losers one and all.  And don’t get me wrong, not bad people just people who stumbled along the way and who want to get up and dust themselves off and got on with life.  Some manage to do well in the car sales world and they are the ones that stick around but most will sell cars for a while then drift away after they realize that it isn’t really such a simple business after all.

I have attempted to present this all in a down to earth manner with a bit of humor thrown in and with some interesting likeable characters, plus a liberal dose of sales related information.  Information that would appeal to anyone who ever bought a car and wondered just what went on behind the scenes when the salesman left them alone in the sales offices.

The plot is rich with characters and their stories plus there is a mentor and his disciple, the new guy, who is just starting out and getting a liberal dose of sales education.  Some of the characters are old timers and some are wet behind the ears newbees as the new salesmen are called.  All in all, a family of diverse characters working in a high-pressure sales industry and for the most part, loving every minute of it.  I wouldn’t trade the car sales experience for anything, the anticipation of that “burst of energy” when making the sale was a highly addictive experience indeed.  The industry of selling cars however is not for the faint hearted as it is just as much a dog-eat-dog world as any other but with perhaps an ability to laugh at oneself from time to time.

Man will always be a consumer and man will always desire to possess just a little bit more, and that my good friend’s is where the “Trail to the Sale” will begin and where it will end